Stjepan Ilich

Jos. A. Bank

Jos. A. Bank

Black Tie Straight Up

With an increased focus on price-cutting, Jos. A. Bank’s once quality-focused brand took a hit and consumers started to view them as not only low-quality but also, “your dad’s retailer.”
We had the opportunity to reestablish Jos. A. Bank as a high quality provider of formalwear options and be their valued partner on their way to the altar, or to prom.

Brand Strategy: Because no man ever regretted looking too good, Hatch elevated the Jos. A. Bank brand by reiterating that you should step it up, gentleman, when you’re celebrating the tiny and epic moments in life. All the while, Hatch leveraged the company’s key experience pillars of heritage, fit, service and product.

  • Client: Jos. A. Bank
  • Art Direction: Ryan Hammond and Nicole Flores
  • Additional Credits: Hatch Design, Logan Forbes for making the deadlines possible