Stjepan Ilich

Ride the City

Ride the City

Identity: Market Street Cycles

This was a client project for my local bicycle shop. Over a few months of hinting that their logo needed work they asked me to come up with something better. They envisioned an emblem with the letters MSC in a triangular configuration. I came back with several ideas including a sketch resembling a bicycle which is the one I developed further.

  • Client: Market Street Cycles
  • Art Direction: Title Case